Technology is the backbone of the advertising industry and most agencies stay ahead of the curve, utilizing cutting edge tech to give their clients an advantage. Now the ultimate game changer has arrived in the form of AI. There’s a common misconception that AI can replace the need for human input, but there is no substitute for human creativity and expertise. The best approach is a combination of human-guided and AI-enhanced solutions.
Let’s take Tesla’s autopilot feature as an example: while the autopilot can handle certain driving tasks; it’s not meant to replace a human driver. While AI technology is incredibly advanced, it’s not infallible. While the vehicle can drive itself, you need a human to decide where you’re going and to navigate a safe way to get there. It’s the driver who gives the car it’s purpose and direction.
Humans + AI = Innovation
AI can provide invaluable analysis and vastly reduce the time it takes to complete tasks. Since AI utilizes information on the internet, it’s derivative and can’t replace human creativity and experience. Human designers and copywriters are essential for creating original ideas around campaigns that are emotionally resonant.
By combining the best of both worlds – human creativity and AI technology – businesses can create solutions that are both innovative and effective. At Jib, we believe in using human-guided AI solutions in advertising to provide our clients with the highest quality services and solutions.
Creativity
At Jib, we start every campaign with a Big Idea. It’s that one, elusively brilliant concept that defines a product or brand. That one stroke of genius that allows clients to understand what you are at a glance, without explanation. Starting with the Big Idea provides an anchor and direction for the campaign to form around. AI is a powerful tool that can analyze data and provide insights, but it can’t replace the creativity and intuition of human designers and copywriters.
Personalization
While AI can provide data-driven insights, it can’t replace the importance of human interaction, emotion and understanding. It is the writers, designers and developers at Jib that are able to personalize solutions that resonate with your target audience.
Quality Control
AI is only as good as the data it’s trained on. Without human oversight and quality control, AI solutions can provide inaccurate or incomplete insights.
Innovation
When you combine the creativity of humans with the sheer power of AI, you get innovation. AI is a very powerful tool in the right hands. When you meld decades of experience with the advanced tools that AI provides, wonderful things happen.
While AI can provide insights into user behavior, it can’t replace the importance of human empathy and understanding. Human-guided AI solutions enable us to create campaigns that not only drive conversions but also provide an outstanding user experience. At Jib, we believe in combining the best of both worlds to provide our clients with creative, world-class campaigns that set their products and services apart.
Human-Guided AI Solutions in Advertising at work
Some elements of the graphic and text for this blog were created by AI. The graphic elements were prompted by our designer, and then composed in Photoshop with the text added. AI shines when you have a human driver formulating the concepts, then assembling and polishing the elements into a cohesive whole.
