eCommerce,  Design,  Photography,  Art Direction,  Shopify,  Branding

The Brief:

Spectacle is an eyewear retailer with three brick-and-mortar stores in Toronto that wanted to refresh their brand and expand their reach with eCommerce.

Spectacle Photoshoot

The Big Idea:

Create a professional, eye-catching site that moved eyewear into the arena of couture fashion. We also developed a look book to introduce their own brand of eyewear.

Spectacle Website


We created an accessible, easy-to-use store using Shopify which we married to a Word Press blog. This meant that the site was intuitive, easy to navigate and allowed users to shop seamlessly online.

The design of the site was modern, with clean lines that put it in the same space as a glossy fashion magazine. We did a professional fashion shoot with experienced models so that these high-end spectacles were shown in their best light.

Spectacle Photoshoot