We all know the obvious places to use great photos: your website’s gallery, a few posts on Instagram, maybe the occasional brochure. But professional resort photography is a lot like a Swiss Army knife: versatile, long-lasting, and way more useful than you think.

When you’ve invested in high-quality photography, the last thing you want is for those images to sit in a hard drive collecting digital dust. Here are seven ways to get more mileage (and more bookings) out of your photo assets.

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1. Website Hero Images That Stop the Scroll

First impressions happen fast; like, 50 milliseconds fast. Using striking, full-width hero images on your homepage instantly sets the tone for your brand and makes guests want to explore more. Think of it as your “lobby welcome” moment, but online.

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2. Social Media Reels and Carousels

Static posts are fine, but turning your photos into short, eye-catching reels or swipeable carousels helps tell a fuller story. A single room shot can become a “before and after” sequence, a quick virtual tour, or part of a seasonal promotion.

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3. Booking Platform Listings That Pop

TripAdvisor, Expedia, Booking.com Guests often see you here before they visit your website. High-quality, up-to-date images can be the deciding factor in whether they click “Book” or keep scrolling to the next property.

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4. Email Campaigns That Convert

A well-timed newsletter with the right photo can be irresistible. Think a cozy fireside shot in November or a lakeside view in June. Visuals instantly trigger that “I want to be there” feeling and make your call-to-action much harder to ignore.

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5. Print Materials That Last

From rack cards to event programs, your photos can live far beyond the screen. The best part? Print pieces tend to stick around. A guest might pick up a brochure at a trade show and hang onto it for months before booking.

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6. Event Backdrops and Trade Show Booths

Big, bold photography on banners, signage, or digital displays makes your booth impossible to miss. It’s also a great way to instantly communicate your resort’s atmosphere to potential partners or guests walking by.

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7. PR, Media Features, and Partnerships

Journalists, bloggers, and tourism boards love when you make their job easy. Providing a media-ready library of high-res images means you’re more likely to get featured and featured well.

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Bonus Tip: Keep Your Photos Working Year-Round

Rotate seasonal images on your website and social feeds to keep your brand feeling fresh. That summer beach shot might not hit the same in February but a cozy snow-covered cabin will.

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The Bottom Line

Professional photos aren’t just pretty pictures, they’re one of the most versatile marketing tools you can own. The more you use them across different platforms, the more value you get from your investment.

At Jib, we’ve helped resorts across Ontario capture the kind of imagery that works everywhere, from websites to weddings to winter campaigns. If your photo library could use a refresh, we’re here to help.